Toyota Launches the GT86 With a Dystopian Film Out of Saatchi London

A futuristic CG cityscape serves as the setting of this fantastic 90-second film out of Saatchi London, to launch the Toyota GT86.

The spot was directed by Stink’s Adam Berg and stars a lone driver who looks like he could be the white collar version of a Grand Theft Auto character.

He drives through a steely metropolis, taking in the cold surroundings as he meditates on the absence of thrills in his pixelated universe. That is, until he encounters the Toyota GT86, which ultimately helps him to break out–Truman Show-style–into the world of the real.

Edith Piaf’s romantic track “Non, Je Ne Regrette Rien” adds an ironic, then appropriate, touch of romance to the scene.

For full creative credits, visit Creativity-Online.com.