What is a pre-roll?
Did you ever click on something you wanted to watch online and got surprised by a short video advertisement that played before the video you selected? This form of ad is called “pre-roll video advertising”, and has become the fastest growing and most effective way of advertising online. Pre-roll video advertising ensures that your ad will get views. Once you click on certain online video links, you will be forced to watch a short commercial before the video content. While the idea started with smaller sites, now even the largest streaming video providers are using pre-roll video advertising to promote various products and more.
Pre-roll looks the most like traditional TV commercials, and online advertisers claim it is better for three main reasons: 1) It has increased accountability (you are forced to watch it), 2) it targets a more engaged user due to its on-demand format (you clicked on the link to see it), and 3) it has a handy interactive component (you can take an action regarding the ad if you’re interested). Some websites let you skip over the commercial spot, but most do not.
Pre-roll video advertising has arguably replaced even television commercials in many ways. The number of people who spend hours each day online watching videos is growing each year. More people replace their television viewing habits with watching online media. Unlike television ads, pre-roll video advertisements can include an interactive feature that allows customers to click through to another site to find out more. It’s growing more popular due to the fact that online publishers can pretty much guarantee that users will see and hear the pre-roll commercial before the audio stream starts. It is also one of the simplest ways to utilize the Internet for sight, sound and motion.
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